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Animosity and entry mode an extensive survey of the literature indicates that one of the main areas neglected in strategy research is the impact of animosity (war, economic, cultural and religious) on entry modes as the opening quote indicates , the clash of civilizations will only increase because differences among. One of the major changes that occurred in traditional marketing was the emergence of digital marketing (patrutiu baltes, loredana, 2015), this led to the reinvention of marketing strategies in order to adapt to this major change in traditional marketing (patrutiu baltes, loredana, 2015) as digital marketing is dependent on. The marketing process is the method of evaluating openings, choosing the proposed customer, addressing the consumer needs and wants, describing the price, product, place and promotion and addressing the marketing campaign marketing process takes major responsibility to control overall marketing strategy.