“decision-making styles of generation y consumers in the purchase of fashion apparel in kempton park” lawrence mandhlazi m tech: marketing dissertation submitted in fulfilment of the requirements for the degree of magister technologiae in the department of marketing, faculty of. Sustainable consumption decisions: an examination of consumer cognition and behavior dissertation mag verena maria gruber id: 0550856 phd advisors: prof bodo b schlegelmilch, wu vienna, international marketing management prof michael j houston, carlson school of management, university of. Masaryk university, faculty of arts department of psychology diploma thesis personality and shopping styles in young slovak adults petra šulková supervisor: phdr iva burešová, phd studies believe that consumer decision- making styles are stable personality traits other studies suggested that shopping styles. Abstract it is important for marketers to understand individuals' buying decisions in a competitive environment the concept of decision making style is one of the key determinants of consumers' behavioral patterns this study aims to explore the effects of consumers' decision making styles on buying. Running head: choice blindness 1 choice blindness in consumer decision-making a thesis presented by jessica schanzer to the department of psychology in partial fulfillment of the requirements for the degree of bachelor of arts connecticut college new london, ct may 3, 2013. A thesis submitted to the university of manchester for the degree of phd in the faculty of humanities modelling the consumer decision-making process 32 236 different types of consumer of online consumers are introduced based on two individual factors: decision making style and knowledge of the product.
The effect of menu nutrition labels on consumers' dietary decision making a thesis presented by diane marie lowe approved as to style and content by:. R james &ttgermeir thesis advisor thesis committee members: dr (orge smeaton dr charles metelka the graduate college university of wisconsin- stout july 31, 2000 (name of style manual used in this study) this study researched the to determine differences in decision-making factors, between patrons of. Consumer decision-making: an empirical exploration of multi-phased decision processes wei shao a research thesis submitted in partial fulfilment of the requirements for the degree of doctor of philosophy griffith business school griffith university australia december 2006.
The purchasing behavior of the consumer is quite a complex process the consumer makes a decision with the participation of some internal and external factors the consumer's problem solving way provides him/her with developing a style this style explains the attitudes of consumer towards his/her basic purchasing. The impact of attributes and reviews on young adults' decision -making process in hotel booking bachelor's thesis by i herewith declare that i have written the bachelor thesis independently consumer behavior describes the process and activities individuals engage in that leads.
27 items abstract the purpose of this study was to investigate singaporean consumers' decision-making styles (shopping styles) for sports products this study used a scale of the purchaser style inventory for sport products (psisp) to identify if the scale was reliable an instrument, consisting of 42 items under 9. Dissertation september, 2012 the influence of social media on consumers during their purchase decision-making process and the implications for marketers i declare that the work described in this dissertation is, except where otherwise stated, entirely my own work 72 learning styles theories.